That was until fifth grade, when my teacher said: “Verbs are doing words, adjectives are describing words.” It was great advice that I used throughout the rest of primary and high school.
I’m going to take that advice and use it to help you create a message for your organization. What is your business doing? How is it doing it? That is your message. It’s your chance to start a conversation with an audience about what you have to offer.
Grab a pen and some paper and write your business name at the top. Now write two or three verbs and two or three adjectives that describe your business and tell people what it is doing.
I’ve created an example below to show how easy it is:
Business Name: New Life Gym
Verbs: encourage, promote, help
Adjectives: healthy, active, positive