Announcing PR Daily’s 2017 Content Marketing Awards finalists

These organizations are leading the creative content revolution.

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. We’re excited to honor those who had the most successful case studies of the year.

Our judges selected these finalists from more than 130 submissions to find the best campaigns and projects from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. The PRDaily.com Special Edition announcing all the winners will be released on Dec. 18.

The Ragan Communications staff congratulates all our finalists and wishes you the best of luck in the final round of judging.

CONTENT MARKETING FOR THE PURPOSE OF …

Brand Awareness

  • Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network
  • Busch’s Fresh Food Market Drives 483 Percent Online Engagement, Linqia and Busch’s Fresh Food Market, LEAD Marketing Agency
  • TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency
  • Spectrum Health Beat, Spectrum Health
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • Brand Journalism Stories, Sunrise Banks
  • The Storage Beat, SpareFoot

Brand Loyalty

  • MacPaw Museum, MacPaw

Customer Engagement

  • Tijuana Flats Tex-Mex, Mural Madness
  • Valentines for Little Victors, Michigan Medicine
  • Xcel Energy Warming House and Puck Maker, Xcel Energy
  • Hiland Dairy Sees 40 Percent Increase in Email Signups, Linqia and Hiland Dairy, Centro, Envoy
  • Seniors and Caregivers—Thriving, Not Just Surviving, Active Daily Living LLC
  • DEVENEY Insights Blog, DEVENEY Communication

Talent Recruitment

  • #WeAreCisco #LoveWhereYouWork #Maythe4th Talent Brand Activation, Cisco Talent Brand
  • Nursing and PA Recruitment, Michigan Medicine
  • Building and Growing the KRTeam, KRT Marketing
  • You belong here, Gwinnett Medical Center—Careers

CONTENT MARKETING ASSETS

Article

  • “Write Ideas, a new app from the Microsoft Garage, helps students bring their ideas to the page,” Microsoft News Center
  • “Yollo the cat is no longer fat after his human built a G-Paws fitness tracker that bares pets’ secret lives,” Microsoft News Center
  • “Children’s Mercy app brings doctors home, virtually, with babies born with heart disease,” Microsoft News Center
  • “Interpreting visual art with sound for a more inclusive experience,” Microsoft News Center
  • “A ‘force of nature,’ Ros Harvey uses tech for an internet of oysters, sustainable farming and better working conditions,” Microsoft News Center
  • “‘My God, it’s better’: Emma can write again thanks to a prototype watch, raising hope for Parkinson’s disease,” Microsoft News Center
  • Better Tennessee Cover Story, Parthenon Publishing and BlueCross BlueShield of Tennessee

Blog

  • Transform, Microsoft News Center
  • Blue Cross NC Blog, Blue Cross and Blue Shield of North Carolina
  • MasterThis: You Worry Less When You Know More, Liberty Mutual Insurance/Jack Morton Worldwide
  • The Real Deal, RetailMeNot
  • The DRIVE Blog, Scott’s Marketplace
  • Health Beat, Spectrum Health

Content Series

  • Explanimators, Microsoft News Center
  • Snack Leader, Frito-Lay North America
  • Schwan’s Chef Collective, Revelry Agency and Schwan’s Company
  • Cliché Killers Video Series, Stein IAS
  • 2016 U.S.-China Tourism Year, Quartz Creative and Visa
  • HealthChangers Podcast Series, Cambia Health Solutions
  • Corporate Sponsorships Reimagined, SAP and Momentum Worldwide

Electronic Publication or E-Newsletter

  • SHIFT Happens: SHIFT Communications’ Agency Newsletter, SHIFT Communications
  • Aluminum Week E-Newsletter, The Aluminum Association and Heidi Brock, Matt Meenan, Rich Goodstein
  • Z-Wave Smart Home Newsletter Relaunch, Caster Communications and Z-Wave Alliance

Influencer Content Marketing

  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • Road to Coachella, Mirrored Media with BMW
  • “Bodies Revealed” Influencer Event, Liberty Science Center

Infographics

  • Element’s Total Cost of Ownership (TCO) Index, Element Fleet Management
  • 2016 Aflac WorkForces Report, Aflac
  • DMG-Pediatric Sleep Infographic, DuPage Medical Group

Print Publication

  • KAUST Discovery Magazine Issue 3, King Abdullah University of Science and Technology (KAUST)
  • The Line, Karma Agency and Frontline Research & Learning Institute
  • Better Tennessee Magazine, Parthenon Publishing and BlueCross BlueShield of Tennessee

Social Media

  • #StoriesFromChildrens, Children’s Hospital of Pittsburgh of UPMC
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • #RediscoverDiplomat, BCV and The Diplomat Beach Resort
  • Canopy by Hilton Instagram Aesthetic, BCV and Canopy by Hilton
  • Better Tennessee Social Media, Parthenon Publishing and BlueCross BlueShield of Tennessee
  • #PMat3M Social Content Strategy, 3M Canada

Real-Time Content Marketing

  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live

User-Generated Content

  • #InternYazaki, Yazaki North America, Inc.
  • #CutOutClara, American Red Cross
  • #WeAreCisco #LoveWhereYouWork Contest, Cisco Talent Brand Team

Video

  • Cliché Killers Video Series, Stein IAS
  • Church’s Loves Communities, Church’s Chicken
  • A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria, The Coca-Cola Company, Coca-Cola Journey
  • Visit Bucks County Engages Local Videographers To Dive Into Video, Visit Bucks County
  • Old Spice and Citizen Relations’ 1-800-PROVE-IT Infomercials, Citizen Relations and Old Spice
  • Stop the Flippin’ Traffic, 97th Floor and Stack Real Estate

Viral and Trending Content Marketing

  • Pokemon GO, C.S. Mott Children’s Hospital
  • April the Giraffe Campaign, Palomar Health
  • Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion, Hunter Public Relations and Outback Steakhouse

Website

  • Microsoft Story Labs, Microsoft News Center
  • Microsoft News Center, Microsoft News Center
  • Cisco Careers Website Redesign, Cisco
  • 1010data “The New 1010data.com,” Stein IAS and 1010data

GRAND PRIZE

Content Marketing Strategy of the Year

  • MasterThis: You Worry Less When You Know More, Liberty Mutual Insurance/Jack Morton Worldwide
  • Microsoft News Center, Microsoft News Center
  • The Good Clean Food Campaign, Stein IAS and Ingredion EMEA
  • Michigan Health Lab, Michigan Health Blog, Michigan Medicine/Manifest
  • The Benefits Guide, Skyword and Anthem Blue Cross Blue Shield

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