Announcing PR Daily’s 2017 Media Relations Awards finalists

Check out this year’s most impressive campaigns.


Making the most of your media connections is only part of a PR pro’s recipe for success. Landing coverage from just one high-profile media outlet can change the game for your organization. The brands and agencies that entered PR Daily’s 2017 Media Relations Awards worked tirelessly to get their message out into the world.

We’re honoring the most impressive videos, press events, thought leadership campaigns, crisis management case studies and more.

Our judges reviewed more than 130 submissions to find the best in media relations from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Media Relations Awards. The PRDaily.com Special Edition announcing all the winners will be released in late July.

The PR Daily staff congratulates all our finalists and wishes you the best of luck in the final round of judging!

Brand Messaging or Positioning

  • VSC Delivers as Zume Bakes Pizza on the Way, VSC with Zume Pizza
  • Elevating Bank of America’s Leadership Through Exploration of Modern Homebuying Trends, Burson-Marsteller with Bank of America
  • Nanit: The Biggest Baby Monitor Launch of All Time, VSC with Nanit
  • Trend Micro 2017 Security Predictions Report, HCK2 Partners with Trend Micro Incorporated
  • Neurala Announces $14M in Funding, Bospar with Neurala
  • Unhungry India—A Beginning, Adfactors PR with Godrej Appliances
  • Dream Big with Ola, Adfactors PR with Ola

Cause Advocacy Campaign

  • Away from Blame: Cigna’s Initiative to Fight the U.S. Opioid Epidemic, Cigna
  • Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign, State Street Corporation
  • Yes on I-732: Accelerating a National Conversation on Climate Action, GreatWork Strategic Communications with Carbon Washington
  • When Laureates and Leaders United for Children, Adfactors PR Pvt Ltd. with Kailash Satyarthi Children’s Foundation
  • Down’s Syndrome Art Winning Hearts, Adfactors PR with Om Creations Trust
  • Care Counts™ Laundry Program, Ketchum with Whirlpool

Crisis or Reputation Management

  • Customer Service Crisis Response, Blue Cross and Blue Shield of North Carolina
  • Communication Efforts in Support of Hurricane Matthew, Florida Power & Light Company

Executive Visibility

  • AmFamJack: The Social CEO, American Family Insurance
  • Executive Visibility for PeerStreet’s CEO, Vested for PeerStreet

Global Media Relations

  • Global Fishing Watch Launch, Oceana
  • Establishing Puerto Rico as a Global Destination, Puerto Rico Tourism Company, led by Hill+Knowlton

Governmental or Public Affairs Media Relations

  • Yes on 792, Candor
  • Elephants Can Fly, Adfactors PR with Government of Jharkhand

Innovation in Media Relations

  • T.R.I.P. Album + Beer Launch, Adam Ritchie Brand Direction with The Lights Out + Aeronaut Brewing Co.
  • For The First Time Ever, TV Doctors Save Real Lives!, Cigna
  • Investopedia Anxiety Index, Vested for Investopedia
  • Defining Cognitive Creativity with IBM Watson, IBM
  • Driving Rural Prosperity Through Trringo, Adfactors PR with Mahindra & Mahindra
  • Introducing a World Beyond Wallets, Adfactors PR with ItzCash Card Ltd.
  • Thomas’ Bagels Celebrates the Convergence of National Bagel Day and National Pizza Day by Creating the Ultimate Mashup, Vault Communications with Thomas’ Bagels

Integrated Marketing Communications

  • Get More from Your Budget with Cash Back, Bank of America and Burson-Marsteller
  • The Long Lines of Summer—TSA PreCheck to the Rescue, RH Strategic Communications with MorphoTrust USA
  • Norton Children’s Hospital: New Name. Same Great Care, Norton Healthcare
  • Elephants Can Fly, Adfactors PR with Government of Jharkhand
  • Do The Difficult, Adfactors PR with ICICI Lombard

Media Relations Video

  • Kingsford’s Take Back Opening Day, Current with Kingsford
  • UCLA Health Kidney Voucher Program, MediaSource with UCLA Health

Product or Service Launch

  • Outback Steakhouse Goes BIG with the Loaded Bloomin’ Onion, Hunter Public Relations on behalf of Outback Steakhouse
  • Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign, State Street Corporation
  • Wedding Registry, Domino’s Pizza
  • Kérastase Hair Coach Powered by Withings, L’Oréal USA
  • TD Cash 2.0 Launch, TD Bank
  • Beloved Geek Tool IFTTT Goes Pro and Rebrands Its Core Product, Coderella with IFTTT
  • Sara Lee Artesano Bread Launch: National Grilled Cheese Month Campaign, Vault Communications with Sara Lee Bread

Pitch

  • The 2016 Aflac Open Enrollment Survey, Aflac and Hill+Knowlton Strategies
  • How We Turned Halloween Into a Big Treat for Plan B One-Step, Rx Mosaic with Teva Women’s Health/Plan B One-Step

Press Event or Media Tour

  • Camp Ignite, City of Mississauga, the City of Mississauga with Mississauga Fire and Emergency Services
  • Drink Amazing, Current Marketing with Brita
  • Activia “It Starts Inside” Media Tour with Sarah Thomas, Hill+Knowlton Strategies with Dannon Activia
  • Quenching the Public’s Thirst for an Unconventional Business Book, Stanton with The Boston Beer Company
  • Lenovo Tech World Rocks The Masonic in San Francisco, Text100 with Lenovo
  • iHeartRadio Music Awards, iHeartMedia
  • Reimagine LOVE Park: Saint-Gobain’s Presenting Sponsorship of LOVE Park’s Welcome Center, Brownstein Group/Saint-Gobain North America

Stunt or Special Event

  • Amy Craton: Success Worth Celebrating, Southern New Hampshire University
  • Binge Watching to Victory: How to Break a World Record and Launch CyberLink’s PowerDVD to Mainstream Audiences, Diffusion PR with CyberLink
  • The Red Door to Rio, Canadian Tire Corporation
  • When Laureates and Leaders United for Children, Adfactors Pvt Ltd. with Kailash Satyarthi Children’s Foundation
  • Rocks for a Reason, Children’s Hospital of Wisconsin
  • Wines of Chablis’ Escape Room Game, Sopexa USA with Wines of Chablis
  • Las Vegas Hosts Final 2016 Presidential Debate, Las Vegas Convention and Visitors Authority

Thought Leadership Campaign

  • Centennial Project Thought Leadership Campaign, Johns Hopkins Bloomberg School of Public Health with Subject Matter
  • Transforming Invoiceware’s Industry Expertise into Engaging Education for Prospects and Stakeholders, AR|PR with Invoiceware by Sovos
  • A Systematic Approach to Rapid Response and News Hijacking, March Communications with Mimecast
  • Recall and Response: Reuters Syndication for Fusion Worldwide, HOLLYWOOD PUBLIC RELATIONS
  • Voicing the Unique Healthcare Needs of the African-American Community, Ascension
  • Shaping Education and Learning: Jessie Woolley-Wilson’s Thought Leadership Journey, RH Strategic Communications for DreamBox Learning
  • Raising the Profile of a Main Street Economic Thought Leader, The Harbinger Group, on behalf of The Federal Savings Bank

Use of Celebrity or Personality

  • Genius 3D Mammography Exam—Breast Cancer Awareness 2016, Vault Communications with Hologic, Inc.
  • Kingsford’s Take Back Opening Day, Current with Kingsford
  • Glad to Waste Less, The Glad Products Company
  • Get More from Your Budget with Cash Back, Burson-Marsteller with Bank of America
  • Creating a More Pet Friendly Australia with Mars Petcare and Dr. Chris Brown, Palin Communications with Mars Petcare

Social Influencer Campaign

  • Huawei Fit, High Road with Huawei Technologies Co. Ltd.
  • Glad to Give, Current’s Akela Influencer Marketing Practice with The Glad Products Company

Social Media Campaign

  • Accu-Chek U.S. Social Media Takeover, Rx Mosaic Health with Roche Diagnostics

GRAND PRIZE

Media Relations Campaign of the Year (Over $50,000)

  • Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign, State Street Corporation
  • Ebates Online Cash Back Shopping Media Campaign, Bospar with Ebates
  • Color, Way of Love ART+, Nippon Paint, Nippon Paint
  • New Orleans Convention and Visitors Bureau 2016 Public Relations, DEVENEY with New Orleans Convention and Visitors Bureau
  • Care Counts™ Laundry Program, Whirlpool
  • The 2016 Aflac Open Enrollment Survey, Aflac & Hill+Knowlton Strategies
  • Dream BIG with Ola, Adfactors PR with Ola

Media Relations Campaign of the Year (Under $50,000)

  • The Ohio State University Wexner Medical Center Neural Bridging Breakthrough, MediaSource with The Ohio State University Wexner Medical Center
  • Reword, InsideOut Public Relations
  • Conversica Series B Funding Announcement, Bospar with Conversica
  • Pioneering CX In the Call Center, PAN Communications with Cogito

Media Relations Campaign of the Year (Under $10,000)

  • Introducing a World Beyond Wallets, Adfactors PR with ItzCash Card Ltd.
  • Using Infrared Technology to Capture Poachers, World Wildlife Fund

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