According to a survey from InsightsOne, 83 percent of Americans say irrelevant ads—such as pop-ups, male and female enhancement ads, and lottery scams—”get in the way of their activities.” Among them, 19 percent claim these off-topic ads get in the way of sex.
Can this really be true?
“A little sensationalism there,” Bob Dutcher, vice president of marketing at marketing intelligence firm InsightsOne, acknowledged with a laugh. “I’m not exactly sure how that works.”
What he does know is that the irrelevant ads are turning some consumers away from brands.
Of the 91 percent of Americans who say they’ve been flooded with online ad spam, 14 percent stop using the product, 13 percent boycott it, 60 unsubscribe from future emails, and 4 percent “hit their computer or mobile device in frustration.”
Probably best to stay away from the latter group.