The site, which bills itself as the anti-Facebook, claims to take a more open and honest approach to social networking.
Unthink is “built on purpose with purpose to better serve people and brands, empower them, and make their lives easier,” according to a press release from its PR firm, The Publicity Agency.
Considering Google+, with all of its resources, is having a tough time chipping away at Facebook, it seems the odds of Unthink catching up to Zuckerberg and co. are slim, at best.
But Unthink did score some major media placements—including in TechCrunch and All Things Digital—thanks to The Publicity Agency, which is also the firm representing ousted Illinois Gov. Rod Blagojevich and accused killer Drew Peterson.