Social Media Anti-smoking campaign turns to Tinder Action on Smoking and Health used the dating app for a ‘social experiment’ to measure how people reacted to a smoker’s profile versus a non-smoker’s. By Kevin Allen@kevin_j_allenApril 23, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.