Aol buys HuffPost — and pulls off major PR coup last night
The Super Bowl is the biggest media event in the United States. All eyes are on the big game, so it would seem like an ideal time to drop bad news. Aol and The Huffington Post, on the other hand, timed their big announcement — that Aol is buying HuffPost for $315 million — to break just after the big game.
Aol and The Huffington Post, on the other hand, timed their big announcement — that Aol is buying HuffPost for $315 million — to break just after the big game.
News about the purchase hit the wire late last night, and this morning headlines touting the sale outranked those about the Super Bowl on the Wall Street Journal, New York Times, and Washington Post home pages.
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