Apple dumps PR agency in UK, brings operation in house

Advertising Age once called PR at Apple the easiest job in marketing. And now, after a 14-year relationship, Apple has dumped Bite, its PR agency in the UK, and is taking all promotions in house. PRWeek reported that Bite’s recent merger with Inferno Communications had acted as a “catalyst” for Apple’s decision, due to Inferno’s conflicting business with Apple’s major competitor Microsoft. Related The New York Times Why is Apple such a secretive place?

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