Apple has grabbed industry attention—and headlines—with a billboard near the annual CES tech conference.
The huge ad on the side of a hotel overlooks the Las Vegas convention center where many of tech’s hottest companies and sharpest minds will assemble. Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond.
The PR stunt comes after a rough start to 2019 for the tech company. Softening iPhone sales and the U.S./China trade war sent its stock price plummeting.
Can the company start to turn the page with a billboard?
The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website.
While Apple’s ad focuses specifically on phones, it’s really a broader message about the companies it competes with in multiple industries.
Apple’s message is clear: we’re not trying to sell your data, while Amazon and Google use your data — if sometimes anonymously — to try to sell you stuff.