Apple turns to Tumblr for a social media first

The famously social-media-shy tech giant has devoted a blog on the platform popular with teens to its more-affordable and colorful iPhone 5c.

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This past week, Apple launched, a Tumblr devoted to its colorful, low-cost version of the iPhone, the iPhone 5c. The page features several short animated advertisements for each of the 5c’s various colors, and hints that more animations will be unveiled in the near future.

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