This post originally ran on PR Daily in February, 2015. With Valentine’s Day almost here, it’s not uncommon for PR pros to compare their jobs to the dating scene. But has wooing reporters evolved like dating has? Check out these eight aspects of modern dating—big changes from old-fashioned courtship—and see to what extent they apply to news releases.
1. Don’t play the “waiting game.” One of the most important aspects of news distribution is timing. Breaking news has to be released with lightning speed. In a fast-moving news distribution and consumption cycle, releases should be coming from your company as soon as information becomes news.