April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks

April Fools’ Day posts can make or break a brand’s social media presence. The idea of outright lying to your audiences in the name of a joke holiday makes some consumers furious, while others appreciate the attempted levity.

Here are some of the best — and most questionable — April Fools’ Day brand campaigns we’ve seen this year.

“Meat Sweats”

You’ve heard of anti-perspirant, but what about a product that does the exact opposite?

Omaha Steaks, “America’s Original Butcher,” wants to keep its customers smelling like a well-cooked steak all day long — and with Meat Sweats Perspirant, you can do exactly that.

The Meat Sweats: a well-marbled roll-on perspirant with powerful 24-hour non-protection. Available in 3 scents: Original Beef; Lighter Fluid; and Mesquite. pic.twitter.com/qpOZ6f7Yb5

— Omaha Steaks (@OmahaSteaks) April 1, 2022

Of course, this isn’t real. That would be disgusting. But Omaha Steaks is offering 50% off online purchases today, so you don’t have to break a sweat to find a good deal on some meat.