Are executive quotes killing press releases?

You know the ones: “With overlays in key segments, we’re aligning ourselves more closely into general counsel and law firm workflows.” Who talks like that? (That’s from an actual press release .) “Too often, [executive] quotes are a lot of hot air and puffery and weaken the credibility of the news release because they remind the reader that the release is not about sharing news, but about creating buzz,” writes Jenn Riggle. She offered  six tips for making CEO quotes so…

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