Some marketing channels refuse to die—and some have returned to life.
With so much emphasis on new media platforms helping brand managers reach audiences, several old-school media methods are considered dead. Yet, marketers can find success in reviving old media strategies.
An MDG Advertising infographic shows that some of these channels are alive and well.
These “zombie” formats include:
1. Radio (271 million listeners each week)
2. Email (88 percent of U.S. consumers check their email every day)