Both technology startups and bigger companies in the category have been asking us about if and how they should pursue media relations during the COVID-19 crisis.
Questions generally revolve around three pillars.
First, are bigger technology media covering stories that aren’t related to COVID-19?
Second, if there is still coverage that is not primarily focused on COVID-19 what categories are getting attention from the leading tech outlets?
Finally, can efforts to get media coverage during COVID-19 pandemic negatively impact brand reputation?
All are excellent questions that get at real concerns. The decision to pursue media relations efforts is always hard, especially for early stage tech companies, and any cash put into the activity can be vaporized during even the best of times.
This is a new situation for everyone, media and brands, so instead of making assumptions about the future we decided to try to make sense of the present by looking at what data tells us about the past two weeks.
What are big tech media covering during the pandemic?