There’s a lot of content out there, and as a senior communicator, you’re responsible for ensuring your organization’s stories don’t get lost in the shuffle.
Brand journalism gives you the perfect vehicle to do just that—when it’s executed correctly.
Veteran communicator Jim Ylisela knows a thing or two about what good brand journalism should look like—and what it shouldn’t:
1. DO: Look to employees for story ideas on a regular basis—no one has as much experience with your brand as they do.