As its stock price slides, Groupon hires a PR hotshot to tell its story

Former Hill & Knowlton CEO Paul Taaffe will join the company, which saw its stock price tumble this week.

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The daily deals site released its fourth-quarter earnings on Wednesday—the first such report from the newly public company—and although revenue increased sharply, analysts worried about Groupon’s revenue forecasts.

The doubts caused its stock price to tumble by 14 percent on Thursday.

Amid the good/bad financial news, Groupon announced that it hired Paul Taaffe to handle communications. The 50-year-old PR executive was formerly chairman and CEO of Hill & Knowlton, a position from which he resigned in January 2011.

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