As many offer free food for National Cheeseburger Day, Shake Shack shines

Though many marketing pros are celebrating the national holiday with promotions, one restaurant chain is deciding to go big. Here’s what you can learn from the effort.

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Cheeseburger lovers rejoice: Today is your day.

National Cheeseburger Day (or Sept. 18, as vegetarians know it) brings with it a celebration of the food item—along with a chance for marketers to offer consumers free food.

Here’s a rundown of brand managers who are taking part in delicious promotions today:

Those these deals might get a few interested customers through the door, this marketing effort screams missed opportunity. If your signature item is the cheeseburger, and a trade group or random person has taken the time to dub this day National Cheeseburger Day, wouldn’t you want to go big?

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