As PR problem looms, P&G acts to win hearts and minds of mommy bloggers

Here’s an example of a company handling a PR problem well. You’ve probably heard that thousands of parents have said Pampers Dry Max diapers cause rashes and even chemical burns on babies. P&G, which owns Pampers, has denied these accusations. To counter the negative publicity, P&G stepped up its ad spend and invited mommy bloggers to its corporate headquarters to ask questions and see evidence that the diapers are safe. At least one mommy blogger walked away from the meeting satisfied, …

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.