As protests rage, brands stake World Cup territory
Nike, Budweiser, and Adidas have set up branded spaces in Brazil and London. Meanwhile, Brazilian citizens are complaining about the money being poured into the event.
The suit calls for the suspension of television and Internet spots that compare spending on the 12 World Cup stadiums to the amount Brazil invests in health, education and transportation. The government has also issued leaflets with the same information and other examples of how the country will benefit from staging soccer’s showpiece.
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