This is a moment for gathering resources for what comes next.
That’s the thinking behind Ruder Finn’s acquisition of Peppercomm, the 27-year-old independent PR agency founded by Steve Cody with offices in New York, San Francisco and London.
The acquisition wasn’t planned, leaders of the two agencies shared with PR Daily. It started as a conversation about business challenges and the global pandemic before becoming a natural step.
“We just realized suddenly that we had so much in common, just in terms of our culture, our aspirations and our understanding of the PR industry,” says Kathy Bloomgarden, CEO, Ruder Finn.
That connection between the agencys’ cultures and purposes spoke to Cody, too. “What we’re providing, for the Peppercomm people in particular, is just exponentially more access to really sophisticated service offerings, as well as 800 people around the world,” Cody says.
For Ruder Finn, the acquisition is a continuation of the strong growth of the last few years. .