At Conde, Web journalists write customized content for advertisers
Samsung is taking out a six-page insert that will run in six Conde Nast titles and their Web properties. The ads will wrap around editorial content created specifically for the insert by Conde Nast’s Web staff. Creating customized content for advertisers is a growing trend among magazines, reports Mediaweek , and using Web staff for that content is common. “Some insiders saw the involvement of the [Web] staff as a way for the company to avoid ruffling the feathers of print editors, who are se…
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