Proofread. Then proofread again.
That’s the lesson we can all take from a Pizza Hut promotion gone wrong in Australia.
A Melbourne location advertised on a poster, “Buy any 10 large pizzas and get one free small animal from Pets Story.”(Pets Story is a local pet store.)
The poster claimed that conditions apply, and depicted a guinea pig. This was bad for a number of reasons, including the fact that most people who buy 10 pizzas for their own consumption could be ill prepared to properly care for a small mammal.
Pizza Hut apologized on its Facebook page:
As it turns out, the poster was missing a word: Kit.
The poster was supposed to say that you get a free animal kit, which would, indeed, put a responsible human on the path to being a decent small animal owner.