Marketing Average American household to spend $750 on Christmas That’s according to the National Retail Federation. Most of that spending will go towards gifts. Care to guess the most popular present this year? By Kevin Allen@kevin_j_allenDec. 22, 2012 SHARE Ragan Insider Premium Content The National Retail Federation found that the average American household will spend $749.51 on Christmas this year, with most of that money ($548.56) going toward presents. And the year’s most popular gift? Gift cards—cue the sad trombone. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.