Media Relations Avoiding the ‘you’re next’ syndrome When a competitor succumbs to difficulties, the press needs just one or two more examples of similar problems to identify a trend. Don’t let your company become the second example. By Gary FishmanNov. 22, 2013 SHARE Ragan Insider Premium Content What should an organization in Entity 2’s position do? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.