The PayPal corporate affairs team, made up of nearly 100 full-time employees from around the world, is responsible for communications, reputation and risk management, government relations and social innovation. Part of the broader business affairs function (which also includes HR and legal), the team brings together formerly dispersed teams, enabling greater collaboration and leading to improvements in how it serves both internal and external stakeholders. One of the most notable examples of the team’s communications success is Walmart, where for $3, customers can load and withdraw money from their PayPal accounts. To promote the partnership, the team followed a press release distribution with a Facebook Live event. A video was syndicated through owned and executive social channels, turning neutral coverage into positive reports from top-tier outlets. The team secured 27 satellite TV and radio interviews and more than 340 million impressions.