Illuminate Blog takes top honors in the Best Blog category of Ragan’s Health Care PR and Marketing Awards for 2012. The Arnold Palmer Children’s Hospital blog outshines many others—from the way it grabs the visitor on the home page to the helpful, inspirational information it provides throughout.
We congratulate the Palmer Children’s team that collaborated on the winning effort.
The blog’s cheerful primary colors, engaging photos, well-designed navigation, succinct home page text, and prominent social media integration drew our judges in immediately.
The blog posts added even more light to the fire of judicial enthusiasm, drawing up the sentiments of parents, knowledge of physicians, and more, and using online writing elements such as bulleted or numbered lists when appropriate and narrative when needed for a storytelling style.
It would be impossible to count the number of blogs our judges have viewed in the last few years, yet seldom has one had such a strong impact on first glance. Not only are the blog posts inviting and the social media elements easy to use, but the home page includes prominent links for donations, subscriptions, and contact information.
As they planned the blog, Arnold Palmer Children’s Hospital team members wanted to create “a place where people come together to discuss topics that parents, families, and kids face in everyday life—not just topics faced inside the walls of a hospital.”
With articles on everything from child safety to child development to talking to teens about sex, the blog became the foundation for a Facebook page which grew to 20,000 fans in four months and is now approaching 30,000 fans. We have no doubt Illuminate’s look and substance played a big part in reaching those numbers.
To view the winning blog, click here.