Congratulations to the winners of Ragan’s 2018 Health Care PR & Marketing Awards.

Ragan’s 2018 Health Care PR & Marketing Awards winners are true innovators in the communications industry. They told stories about their communities, current events and more using traditional and emerging channels.  Read on to learn more about this year’s winners and congratulate them on their impressive accomplishment.

Campaigns

Community Outreach Campaign

WINNER
Communities in Motion: The Event
American Academy of Orthopaedic Surgeons

Honorable Mentions

  • Pregnant Women: The Lost, Last and Least of America’s Opioid Epidemic, Riley Children's Health
  • The Cancer No One Talks About—R&J Promotes Monmouth Medical Center’s Colorectal Cancer Services, R&J Strategic Communications

Crisis or Issues Management

WINNER
Hurricane Harvey: Patients and Communications in the Eye of the Storm
Texas Oncology with FleishmanHillard

Internal Communications

WINNER
Partnership for Prevention
GlaxoSmithKline

Honorable Mentions

  • Medical Staff Update, UC San Diego Health
  • Rounding with John, Beaumont Health
  • Breaking Through the Noise: Advocate’s Internal Communications Strategy, Advocate Health Care
  • Bringing Employees on the Campus Transformation Journey, NYU Langone Health

Marketing Campaign

WINNER
Orthopedics Campaign
Beaumont Health

Honorable Mentions

  • STL Mom Docs, The Richardson Group with St. Louis Children's Hospital
  • Occupancy Push, Braemar Presbyterian Care
  • Women Wisdom Wellness, Premier Health
  • Fremont Health Delivers Multichannel Results with CRM Technology, Influence Health and Fremont Health
  • Trinity Partners Breaks Down What the Most Expensive Drugs Have in Common, PAN Communications and Trinity Partners
  • Hospital Network Improves its Own Health by Promoting Employee Vaccination Process, Immuware™ by Carminati Consulting and Sinai Health System

PR or Media Relations Campaign

WINNER
Biosimilars Leadership Positioning: Sandoz vs. Amgen U.S. Supreme Court Case
Ruder Finn and Sandoz

Honorable Mentions

  • Cancer Screen Week, Weber Shandwick
  • New Relief for Knee Pain: A Clinical Trial Recruitment Campaign, Merryman Communications and Active Implants
  • Moonbeams for Sweet Dreams, Beaumont Health
  • Covered California Health Insurance Enrollment, AltaMed Health Services
  • Medela Launches Sonata™ Nationwide and Redefines the Breast Pump, Medela
  • Predicting Health Care's Future, Providence St. Joseph Health

Social Media Campaign

WINNER
Jenny's Journey
Premier Health

Honorable Mention

  • Mayo Clinic: Life-Changing, J. Walter Thompson INSIDE

Media

Article

WINNER
Making the Health Care System Work
Health Care Service Corporation

Honorable Mentions

  • Highlighting the Ills of Sick Care Data via Contributed Content, SHIFT Communications, Welltok
  • Tough Like Tim, Beaumont Health
  • Fitness Power Couple, MXM Part of Accenture Interactive

Blog

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • To Your Health, Providence St. Joseph Health
  • Choose Work! Blog, MAXIMUS and Social Security Administration
  • Premier Health Now, Premier Health
  • Influence Health Blog, Influence Health
  • Compass Navigating Healthcare Blog, Compass Professional Health Services

Content Marketing and Brand Journalism

WINNER
The Power of a Kindness Connection
Dignity Health and Allison+Partners

Honorable Mentions

  • Making the Health Care System Work, Health Care Service Corporation
  • Telling the Michigan Story with Content Marketing and Brand Journalism, Manifest
  • Content Marketing and Brand Journalism, Premier Health
  • Health Beat, Spectrum Health
  • health news, Advocate Health Care

Digital Publication

WINNER
FY’17 ACCESS Annual Report: Shifting Our Care Model to Better Meet the Needs of Our Communities
Access Community Health Network

Honorable Mentions

  • VSP EnVision Digital Newsletter, VSP Vision Care
  • Health Beat, Spectrum Health
  • Reaching New Heights: A 5-Year Progress Report, Englewood Hospital and Medical Center

Mobile App

WINNER
Compass Health Pro Cloud
Compass Professional Health Services

Patient-Focused Content

WINNER
What's The Fix?
HealthSparq

Honorable Mentions

  • Raising Awareness of Heart Disease in Children through UGC Social Media Campaign, Advocate Health Care
  • Ticket to Work Success Stories, MAXIMUS and Social Security Administration
  • Bariatric/Cardiac Campaign Patient Videos, Ellis Medicine and Smith & Jones
  • Amazing Things, NewYork-Presbyterian

Print Publication

WINNER
Down Syndrome World
Global Down Syndrome Foundation and True North Custom

Honorable Mentions

  • Forward Magazine, Fox Chase Cancer Center
  • NEXTSTEP 2017 Publication, Agency for Integrated Care
  • Thrive, University of Michigan Comprehensive Cancer Center

Video

WINNER
Health Matters
NewYork-Presbyterian

Honorable Mentions

  • How to Use AzaSite, Crisp and Akorn Pharmaceuticals
  • U.S. Department of Veterans Affairs: Make the Difference, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
  • Weight Control Services Videos, Beaumont Health
  • Virtual Tours, Beaumont Health
  • Medline—Your Logistics Partner, Happy Folk and Medline
  • Hurricane Harvey, VSP Global

Visual Design

WINNER
The Links Between Strokes and Blood Pressure
MXM Part of Accenture Interactive on behalf of HAP

Website Launch or Re-Launch

WINNER
Health Matters
NewYork-Presbyterian

Honorable Mentions

  • Compass Navigating Healthcare Website Relaunch, Compass Professional Health Services
  • Website Redesign, Essentia Health and Geonetric
  • CSL Global Website Relaunch, CSL Behring

Grand Prize

Grand Prize: Health Care PR and Marketing Agency of the Year

WINNER
Geonetric

Honorable Mentions

  • ARPR
  • Tonic Life Communications
  • Ruder Finn

Grand Prize: Health Care PR and Marketing Campaign of the Year

WINNER
Unite to Cure
The Cura Foundation

Honorable Mentions

  • Women Wisdom Wellness, Premier Health
  • Transplant 360 Campaign, NewYork-Presbyterian
  • Disaster Relief for Dialysis Patients, American Kidney Fund