Presenting the winners of PR Daily's 2013 Social Media Awards

In less than ten years, social media has become communication professionals’ best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease.

Simply put, social media is more a more powerful communication tool than anyone could have imagined.

The entrants in this program know this fact all too well. Rather than running from the challenge, they embraced it and have achieved amazing results.

It is our honor to present, the winners of the 2013 Social Media Awards!

In the fall, we put out a call for entries in this brand new program specifically for communications work on social media platforms. Professionals from around the world shared with us their stories, strategies and results. After hours of tedious review by our talented team of judges, we have compiled a list of the most creative and best-executed social media efforts from this past year.

We invite you to read about their campaigns and help us congratulate the winners and honorable mentions.

The staff of Ragan Communications and PR Daily would like to thank everyone who entered. We hope to see even more great work in our 2014 Social Media Awards opening this fall.

And now... here are this year's winners and honorable mentions!

Categories

Best Community Engagement

WINNER

Honorable Mentions

  • MMG for National Cancer Institute
  • Peel District School Board
  • Porter Novelli on behalf of Bel Brands USA for Bel Brands USA
  • Projectline Services for Microsoft
  • Sensei Project for Accor Hotels
  • Weber Shandwick for Milk Processor Education Program (MilkPEP)

Honorable Mentions

  • Bomgar Corporation
  • Children's National Health System
  • City of Hope
  • Kinecta Federal Credit Union
  • Vladimir Jones for Xcel Energy

Honorable Mentions

  • 1milk2sugars PR for Clarisonic
  • Advocate Health Care
  • Colorado State University
  • Porter Novelli for Hewlett-Packard
  • Zócalo Group for Frito-Lay

Honorable Mentions

  • AMD
  • Porter Novelli on behalf of Bel Brands USA

Honorable Mentions

  • BCV for The Ritz-Carlton, Half Moon Bay
  • Dental Assisting National Board, Inc.
  • MSLGROUP and Coller for WorldSkills Sweden
  • National Aquarium
  • Social Fulcrum for DiabetesWellBeing.com
  • The University of Texas MD Anderson Cancer Center

Honorable Mentions

  • BCV for Fontainebleau
  • Greater Philadelphia Tourism Marketing Corporation
  • i.d.e.a. for Del Mar Thoroughbred Club
  • MSLGroup for Procter & Gamble
  • Travel Alberta and the Canadian Tourism Commission

Honorable Mentions

  • BCV for Four Seasons Resort Punta Mita
  • Dixon Schwabl for 95th PGA Championship
  • GillespieHall for Cedar Tree Academy
  • Marcus Thomas LLC for Krylon
  • Regional Transportation District

Honorable Mention

  • Diamond Public Relations for CasaMagna Marriott Cancun Resort

Honorable Mentions

  • Esurance
  • Lippe Taylor for Elizabeth Arden

Best Use of Social Media for Brand Awareness

WINNER

Honorable Mentions

  • JWT INSIDE for Department of Veterans Affairs
  • Rinck Advertising for Daily's Cocktails
  • Samsung Electronics
  • SAP Latinoamerica
  • Tourism NT

Honorable Mentions

  • JWT INSIDE for Department of Veterans Affairs
  • Rinck Advertising for Daily's Cocktails
  • Samsung Electronics
  • SAP Latinoamerica
  • Tourism NT

Honorable Mentions

  • 9Terrains for Coalition of Texans with Disabilities
  • Airlines for America
  • Children's National Health System
  • Edelman for Jim Beam
  • Indigo Partners, Steven Decker & Posit Partners for Lisa Magnuson, Silver Spring Networks

Best Use of Social Media for Content Marketing/Brand Journalism

WINNER

Honorable Mentions

  • Healthways SilverSneakers® Fitness Program
  • The Abbi Agency for Post Planner

Best Use of Social Media for Crisis Management

WINNER

Honorable Mentions

  • BCV for InterContinental Hotel New York Barclay
  • Coyne Public Relations for BURGER KING®
  • Rio Tinto Kennecott & Penna Powers Brian Haynes

Honorable Mentions

  • 20:20 MSL, part of MSLGROUP, for Evernote
  • Barnhart Communications for GoBreck
  • Demandforce
  • EOS Marketing & Communications for Tombow
  • MSLGROUP & Coller for WorldSkills Sweden
  • Phelps for Tahiti Tourisme North America

Best Use of Social Media for Event Promotion

WINNER

Honorable Mentions

  • Columbia College
  • Federal Reserve Bank of Atlanta
  • Inspira Marketing and Interbrand for Microsoft
  • lotus823 for RCA
  • MSLGROUP and Coller for WorldSkills Sweden
  • Sullivan Higdon & Sink for INTRUST Bank

Best Use of Social Media for Governmental/Public Affairs

WINNER

Honorable Mentions

  • Ducks Unlimited
  • Southwest Florida Water Management District

Best Use of Social Media for Healthcare

WINNER

Honorable Mentions

  • Chandler Chicco Agency for Novartis Pharmaceuticals Corporation and Boomer Esaison Foundation
  • Children's National Health System
  • Cooney/Waters Group for UCB, Inc.
  • Weber Shandwick for Novartis Pharmaceuticals AG

Best Use of Social Media for Internal Communications

WINNER

Honorable Mention

  • Tourism NT

Best Use of Social Media for Marketing

WINNER

Honorable Mention

  • BCV for The Handle Bar at the Four Seasons Resort Jackson Hole

Best Use of Social Media for Marketing

WINNER

Honorable Mention

  • BCV for The Handle Bar at the Four Seasons Resort Jackson Hole

Best Use of Social Media for Nonprofits

WINNER

Honorable Mentions

  • Bromford Group
  • City of Hope
  • GillespieHall for Brandywine Counseling & Community Services
  • MSLGROUP and Coller for WorldSkills Sweden
  • National Aquarium
  • Springboard for New Jersey State Library

Best Use of Social Media for Public/Media Relations

WINNER

Honorable Mentions

  • AMD
  • Rinck Advertising for Daily's Cocktails
  • Walker Sands Communications for ThreatMetrix

Honorable Mentions

  • Interbrand and Inspira Marketing for Microsoft
  • RYOBI Power Tools

Honorable Mentions

  • Greater Philadelphia Tourism Marketing Corporation
  • Kronos Incorporated
  • Peel District School Board

Honorable Mentions

  • BBB serving Central, Coastal, Southwest Texas and the Permian Basin
  • Colorado State University
  • FleishmanHillard for AT&T
  • IU Health Goshen in partnership with Raidious 
  • The Academy of Nutrition and Dietetics
  • Weber Shandwick for Milk Processor Education Program (MilkPEP)

Honorable Mention

  • Ketchum for ConAgra Foods

Grand Prize

Grand Prize: Social Media Campaign of the Year

GRAND PRIZE

Honorable Mentions

  • 20:20 MSL, part of MSLGROUP, for Evernote
  • Accor Hotels / Air France
  • FleishmanHillard and The Partnership at Drugfree.org for Office of National Drug Control Policy
  • GillespieHall for Cedar Tree Academy
  • Prudential Advertising for Prudential
  • Sandals Resorts
  • Shenandoah University
  • Sweeney Marketing & Public Relations for Jo-Ann Fabric and Craft Stores/HGTV HOME
  • The Academy of Nutrition and Dietetics
  • Weber Shandwick for Unilever
  • WWE

Grand Prize: Social Media Campaign of the Year

GRAND PRIZE

Honorable Mentions

  • Cashmere Agency for Snoop Dogg aka Snoop Lion
  • Cooney/Waters Group for UCB, Inc.
  • Ketchum for ConAgra Foods
  • Marcus Thomas LLC for Krylon
  • Phelps for Tetra Pak
  • The Thomas Collective for AZO