The Abbi Agency finds value with improved Domain Authority
The public relations campaign brought improved awareness through targeted media outreach and careful measurement with of backlinking and SEO, winning our award for “Public Relations Campaign.”
Carmel-by-the-Sea wanted to attract more visitors and its agency Visit Carmel worked with the Abbi Agency to drive online web traffic and build awareness with key earned media placements.
The Abbi Agency, including team members Ashley Brune and Haley Gibbs, started by addressing CarmelCalifornia.com’s Domain Authority (DA) and investigating past media mentions to discover where opportunities exist to raise Carmel’s profile around travel, food, lifestyle and other media categories. The agency then sent pitches to targeted media outlets and journalists, conducted press trips in the fall with curated itineraries for a journalist’s beat, an online media room and press releases about seasonal events.
The agency secured 84 percent of earned media placements in digital outlets in the San Francisco Bay area, including Thrillist, The Sacramento Bee, The Santa Cruz Sentinel, East Bay Times and Mercury News, It earned higher DA scores than CarmelCalifornia.com, and at least one key message was represented in each of the 65 stories written about the city.
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