Baby brand gives out candy in pill bottles at conference

At the BlogHer conference, Bright Starts distributed candy in real-looking prescription bottles. The incident offers a lesson about conference swag.

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Our “prescription for laughter” in a pill bottle was part of a booth experience designed to support Bright Starts’ “Fun Comes First” campaign, which also featured a “Baby Laugh Index” quiz and a “dress as a baby” photo booth— all very tongue-in-cheek reminders of the importance of baby laughter. Once we realized that the giveaways were concerning to some, we immediately stopped passing them out. We certainly understand and regret any misunderstanding this has caused, and welcome the opportunity to visit further should that be helpful.

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