Barbie, others embrace females’ stories for International Women’s Day

Mattel is releasing new dolls based on heroines around the world, while other organizations are highlighting tales from inspiring women both in and outside their brands.

By Beki Winchel
@bekiweki
March 9, 2018

Ragan Insider Premium Content

Just in time for International Women’s Day, Mattel is offering consumers miniature replicas of heroines around the world.

On Tuesday, the toy company announced that it was debuting three new Barbie dolls under its “Shero” collection, with additional figures to come.

NBC News reported:

The 14 new honorees of the brand’s “Shero” program include: Patty Jenkins, director of “Wonder Woman;” Chloe Kim, who won an Olympic gold medal in snowboarding last month at age 17; Bindi Irwin, the Australian conservationist; and British boxing champion Nicola Adams, among others.

“Barbie’s “Shero” program began in 2015 to highlight real women who have broken boundaries in their field,” CNN reported .

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