Marketing BBC Radio 1 host smashes world record for longest radio show Think you could stay awake for 50 hours? BBC 1’s Chris Moyles did—and set a record doing it. Best part is he also raised money for charity. By Brooke NolanMarch 21, 2011 SHARE And it was all in the name of a good cause—Comic Relief, the U.K.-based charity. The pair raised a mammoth total of £2.4m from donations from loyal listeners. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.