Behold, the No. 1 problem most brands have: inconsistency

“The brands that master consistency win,” Mitch Joel, president of digital marketing and communications agency Twist Image, wrote on his blog, Six Pixels of Separation . “Especially when that consistency happens on top of a product or service that people love (and will talk about).” Thing is there are companies — like the airlines — that have strange rules that aren’t very consistent. For cases like these, Joel offered four pieces of advice. Here’s No. 2 on…

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