Media Relations Belgian PR pro: ‘Paid media is starting to feel like earned media’ Kristien Vermoesen, owner of the agency Finn, said marketers are thinking like PR professionals. By Jody KoehlerNov. 28, 2011 SHARE Ragan Insider Premium Content “Paid media is starting to feel more and more like earned media, because it feels more human and objective, because it’s real.” That’s what Vermoesen, a Belgian PR pro and owner of the PR agency Finn, said in a recent blog post. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.