Belgian PR pro: ‘Paid media is starting to feel like earned media’

Kristien Vermoesen, owner of the agency Finn, said marketers are thinking like PR professionals.

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“Paid media is starting to feel more and more like earned media, because it feels more human and objective, because it’s real.”

That’s what Vermoesen, a Belgian PR pro and owner of the PR agency Finn, said in a recent blog post.

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