Marketing Best ‘About Us’ page ever? “It makes me want to hire them.” By Michael SebastianFeb. 2, 2011 SHARE “Lateral’s ‘About Us’ page is so captivating it makes me go back again and again, just because I think it’s so cool,” Kramer blogged. “Oh, and of course it makes me want to hire them — which is the whole point of an ‘About Us’ page, no?” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.