One of the event’s co-sponsors, beauty product maker Aveda, rolled out of Park City with some lumps.
During a session last Friday morning, titled “Working with Brands,” Aveda’s director of global communications, Evan Miller, joined representatives from Edelman Digital and McDonald’s to discuss how companies and bloggers have worked together.
Miller sparked controversy when he explained Aveda’s position on blogger compensation: It doesn’t pay bloggers in cash for promoting the brand. A bold move, considering he was in a room of bloggers.
Here’s what one attendee had to say about it: