Blue Bell announces the return of its ice cream

The brand’s vice president of sales and marketing said the plan to get the company’s products on retailers’ shelves would ‘take some time.’ 

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In April, the company issued a massive recall due to a listeria outbreak. Now, the company says its signature product will be returning to shelves on Aug. 31.

The company announced earlier this moth that its trucks had hit the road:

Our trucks are on the road again… And yes, they are filled with Blue Bell Ice Cream!

— Blue Bell Ice Cream (@ILoveBlueBell) August 11, 2015

Ricky Dickson, vice president of sales and marketing for Blue Bell, issued the following statement:

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