Boost your marketing: Build a branded online community

U.K.-based consultant Richard Millington explains why you should embrace the community aspect of marketing—and tells you how to do it.

Richard Millington, the founder of U.K.-based consultancy FeverBee Limited, shared 12 tips for creating branded online communities. Millington said on his blog that he feels brands need to abandon the marketing mindset and embrace the community approach.

There are many elements involved in this community, such as:

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