Marketing Brand manager at Perfetti Van Melle You’d have to be a real Airhead® to miss out on such a ‘fresh’ opportunity. By Alan PearcyNov. 2, 2012 SHARE Ragan Insider Premium Content Like what? How about nailing a job interview after sitting on a freshly painted bench in my new “big boy” suit? I can’t tell you the number of times the knowledge bestowed by a Mentos commercial has come in handy. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.