Walmart, Coca-Cola, Nestle and PepsiCo formed a coalition to provide bottled water to the city’s school kids for the entire year. The companies plan to donate 6.5 millions of bottled water.
Last week, rock band Pearl Jam announced it would donate $300,000 to the United Way of Genesee County and encouraged fans to donate. Detroit rappers Eminem and Big Sean pledged their financial support as well. Actor Mark Wahlburg and Sean “Diddy” Combs—part owners of a bottled water company—are donating 1 million bottles of water to the cause.
Even Jimmy Fallon stepped up to donate, and challenged his deep-pocketed pals to join him (Rosie O’Donnell took the bait):
— jimmy fallon (@jimmyfallon) January 24, 2016