Brand managers speak emoji to reach device-driven consumers

Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.

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Emojis are everywhere—including in the marketing campaigns for many well-known brands.

The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric.

Data from Socialbakers Analytics show that in 2014, more than a quarter (28 percent) of Facebook’s top-brands used emojis in their posts. By 2015, that number had increased to 40 percent. During the same time on Twitter, the number of top profiles using emojis in their tweets increased by 15 percent. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.

Starbuck launches emoji keyboard

This week, Starbucks jumped on the bandwagon and launched its own emoji keyboard.

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