Brands and PR pros get going with Google Glass

By {/%BYLINE%} {%AUTHOR%}Kevin Allen{/%AUTHOR%} {%TITLE%}Brands, PR pros get going with Google Glass{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/Google-Glass_glasslandia_Sherwin-Williams-ColorSnap.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Social Media{/%KICKER%} {%CATEGORIESID%}055d8a23-ee23-4f9c-a2f4-df030843f312, 0477205a-9000-4c0a-925f-3e6f232a4904, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9{/%CATEGORIESID%} {%CAPTION%}From apps to a reality show, PR, branding uses for Google’s high-tech eyewear are coming into focus.{/%CAPTION%} {%BODYCOPY%}Google Glass may not be as ubiquitous as, say, the iPhone yet, but that’s not stopping some brands from being first to market with Glass apps. And some of them, believe it or not, are actually pretty cool. First case: Sherwin-Williams. They’ve designed an app (ColorSnap Glass) for Google Glass that lets you find a color palate based on things you photograph out in the world: PR companies are also starting to see potential in Google Glass. “Glasslandia,” an all-Google Glass reality show, promises to follow the real life story of Hilary JM Topper, president of HJMT Public Relations: [RELATED: RELATED: Learn the art of the visual story at this November video summit.] Social marketer, Deep Focus CEO Ian Schafer does a fine job here of laying out what Google Glass will mean to marketers. Here’s a hint: not much yet. How are you seeing brands, PR agencies start to use Google Glass? Will it catch on? Or will it go the way of the Zune? (Image via, via){/%BODYCOPY%} {%ID%}15333{/%ID%} {%DATAID%}771c0b5b-18da-496c-94b4-ce5e1f39d8d5{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}10/4/2013 1:48:30 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/15333.aspx{/%LINK%} {%BYLINE%}Kate Finley
Oct. 4, 2013