Brands and PR pros get going with Google Glass

From apps to a reality show, PR and branding uses for Google’s high-tech eyewear are coming into focus.

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And some of them, believe it or not, are actually pretty cool.

First case: Sherwin-Williams. They’ve designed an app (ColorSnap Glass) for Google Glass that lets you find a color palate based on things you photograph out in the world:PR companies are also starting to see potential in Google Glass. “Glasslandia,” an all-Google Glass reality show, promises to follow the real life story of Hilary JM Topper, president of HJMT Public Relations:

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