Brands are getting the boot from Google+, but not for long

The budding social network has said approved companies will be able to test brand pages by month’s end.

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Like a hotspot bouncer herding wannabes behind a velvet rope, Google isn’t letting brands into its circles of wonderment. In fact, it’s giving some brands the boot.

From a blog post by Danny Brown and Geoff Livingston:

To date, ABC News Radio, LAUNCH, and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles. In the face of complaints about brands being unceremoniously dispatched, community managers have indicated that Google+ will focus on optimizing community interaction between people first.

Brown and Livingston suggest that instead of joining the social network as a brand, company reps should learn how the network functions by creating a personal profile.

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