Like a hotspot bouncer herding wannabes behind a velvet rope, Google isn’t letting brands into its circles of wonderment. In fact, it’s giving some brands the boot.
To date, ABC News Radio, LAUNCH, and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles. In the face of complaints about brands being unceremoniously dispatched, community managers have indicated that Google+ will focus on optimizing community interaction between people first.
Brown and Livingston suggest that instead of joining the social network as a brand, company reps should learn how the network functions by creating a personal profile.