Brands, musicians, fans go purple in memory of Prince

News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.

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The world’s reaction to the death of Prince, the music icon who lived a life of color, was flush with sadness.

The passing of Prince Rogers Nelson on Thursday garnered 4 million tweets in only a few hours—and that number rose throughout the day.

Very rarely does the end of a person’s life draw an authentic, heartfelt response from entire populations of the world, but the death of the Minnesota native and iconic funk and rock ‘n’ roll musician drew legions of his fans to the Internet to grieve the loss together.

Online, Prince was recognized by brand managers, celebrities, fans, news and lifestyle publications—and just about every other type of person or organization you could imagine—for his musical prowess, no-boundaries sense of style and creative soul.

News of the 57-year-old’s death spread quickly after it was confirmed by his long-time publicist, Yvette Noel-Schure.

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