Brands’ reactions to Penn State sex-abuse case mixed

While some companies are distancing themselves from the scandal, others are standing by the university.

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And with Penn State’s football program embroiled in one of the ugliest tragedies to befall a community in recent years, we’re seeing the same pattern of brands distancing themselves from the story.

Liberty Mutual Insurance pulled its banner ads playing up its sponsorship of the coach of the year awards from Penn State’s website and any Penn State fan sites.

Meanwhile, cited “allegations surrounding the Penn State football program” as its reason for pulling ads from ESPN’s coverage of this Saturday’s game against Nebraska.

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