Brands use YouTube to create a storytelling presence

Companies making everything from motorcycles to microchips are getting eyeballs on their videos through the social site.

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On Harley-Davidson’s YouTube channel a video details the brand devotion of the Latino bikers who call themselves “Harlistas.”

Over at Intel, the company is using its YouTube channel to tell the story of two Chinese wedding photographers called Kitty and Lala.

Once organizations had few video options other than ad buys on TV. Now they are broadcasting on their own YouTube channels and creating powerful brand voices, rather than a hodgepodge of uploads.

“YouTube is the second-largest search engine in the world,” says Shel Holtz of Holtz Communication + Technology. “Its results also show up in Google, which owns it, so it makes a tremendous amount of sense for organizations to have addresses there.”

Three billion videos are viewed every day on YouTube, the company reports, making it among the hottest places around to tell your story visually. The videos are embeddable, enabling a fan of an airline or carmaker to drop a URL into a blog, spreading its reach.

Sorting out the Cisco voice

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