Breast milk ice cream? U.K. shop wins coverage with a bodacious stunt

Meet the PR firm that dreamed up this high-profile confection.

Last week, a new ice cream shop in the U.K. won loads of coverage after it offered ice cream made from human breast milk. They even called it Baby Gaga, which led to even more publicity as Lady Gaga’s lawyers threatened legal action.

Clever stuff by the PR firm Taylor Herring.

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