Social Media Brooklyn Nets curb PR tweets because they don’t align with brand voice: report @Nets_PR impressed the media, but not the organization’s higher-ups, it seems. By Kevin Allen@kevin_j_allenMarch 20, 2013 SHARE Ragan Insider Premium Content Last month, PR Daily reported on the NBA team’s Twitter feed, @Nets_PR, which was garnering headlines for several delightfully absurd and hysterical tweets, such as: The #Nets are undefeated after Brook Lopez gets a haircut — Nets PR Dept. (@Nets_PR) February 14, 2013 Apparently, the account didn’t fit with the team’s (fun-hating?) “voice.” The Brooklyn Game, a blog that covers the team, has the story: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.