Brooklyn Nets curb PR tweets because they don’t align with brand voice: report

@Nets_PR impressed the media, but not the organization’s higher-ups, it seems.

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Last month, PR Daily reported on the NBA team’s Twitter feed, @Nets_PR, which was garnering headlines for several delightfully absurd and hysterical tweets, such as:

The #Nets are undefeated after Brook Lopez gets a haircut

— Nets PR Dept. (@Nets_PR) February 14, 2013

Apparently, the account didn’t fit with the team’s (fun-hating?) “voice.”

The Brooklyn Game, a blog that covers the team, has the story:

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