When fast-food hits a speed bump, it’s jarring—and that’s just what Burger King wanted.
The restaurant chain created a video—a la last year’s anti-bullying PSA—to educate the public about the implications of the recent repeal of net neutrality.
The stunt was covered by many publications looking to tease out a motive for the video and ascribe either marketing brilliance or folly to the decision.
David Miami, the agency behind so many clever BK campaigns in recent years, made the new spot. It’s very different than the “Bullying Jr.” PSA, but in some ways works similarly.